Margalef is a brand that sells, under the slogan La Fruta de Palacio, fruits and derivatives. Its action focuses on conventional fruit of integrated production, organic fruit with official certificate and fruit controlled Baby Food. Their experience draws on the family tradition, in a way that began more than half a century ago. In all this time, they have evolved into a company specialized in the production, conservation and commercialization of fruit for Spain and Europe.
The objective of the project was the campaign design and photography for the press action “Try it and hit it.” The campaign made reference to the story of William Tell to emphasize the message in a wink to the fable if this personage of story hits with the arrow in an apple located in the head of a boy. But it does not happen in the same way when it comes to a MARGALEF apple.
Photography Jordi Adrià
Production Mr. Pink