The project was developed to frame the advertising campaign that would unveil the new design of the newspaper “La Mañana”.
To reinforce the message was used a composition that evokes the profile of the city of Lleida, place of reference for the information of the newspaper, as well as the use of the newspaper itself as a computer to mark its renewal in the face of new technologies. The profile or skyline of the city was made by making layers of flat color for each of the lines that make up the Lleida profile with at least one popularly recognizable element. Each layer was assembled in foam and overlaid in order to provide depth in the two initial dimensions. This game to give volume to the 2 dimensions was the axis of the campaign.
Both images were used for reproduction on city buses.
Design Sr. Pink